Online Learning Engagement Increased by 10×
Online Learning Engagement
Increased by 10×
BenchPrep helped McGraw-Hill increased user adoption and engagement for online learning by ten fold since year 1 of partnership.
Download PDFRequest a Demochallenge
Keeping Up with a Changing Marketing
McGraw-Hill Education (“McGraw-Hill”) is a leading learning science company and publisher that delivers personalized learning experiences.
As the world went digital and technology adoption soared in recent years, McGraw-Hill realized a drastic need to reassess digital delivery options for their content to keep pace with competitors and meet the changing expectations of their evolving customer base. How could they digitize their well-known test prep material in a way that would generate more revenue and not abandon their core business model?
SOLUTION
Digital Transformation with BenchPrep
McGraw-Hill needed to offer a best-in-class digital experience for their learners and quickly realized that BenchPrep was the answer.
BenchPrep’s turn-key online learning platform provided a smooth digital transformation and allowed McGraw-Hill to deliver a new cross-platform digital product that aligned with its print portfolio. Through BenchPrep, McGraw-Hill’s digital product offers study tasks, practice questions, flashcards, full-length practice exams, and more to facilitate a comprehensive and engaging online learning experience.
“The platform is consistently met with awe from stakeholders across the education industry. Our traditional print product has now been reinvented into a robust digital offering, which has been tremendous for our business and our ability to successfully propel McGraw-Hill through a digital transformation. Digital learning has truly become part of McGraw-Hill’s DNA.”
Bob O'Sullivan
Associate Publisher, McGraw-Hill Education
results
Exponential Increase in
Digital Learning Engagement
McGraw-Hill’s top priority was rapidly increasing user adoption and engagement for online learning to accelerate its digital transformation.
BenchPrep allows McGraw-Hill to provide a personalized online learning solution that includes:
Take the Case Study With You!
Download PDF